LA FILOSOFIA DI KIYOAKY IMAI
The general plan of Audio Tekne
Please understand these;
Audio equipment is civilization and music is culture.
Don’t sell audio equipment, and a seller needs to wait for the customer who understands the value of audio equipment and buys it.


1. The audio equipments for listening to music are not the goods sold according to persuasion and power.

2. In short, audio equipments are the goods which are bought after a customer understands the value.

3. Supposing audio equipments are sold at persuasion and power; since the customer bought it without understanding the value, he will get bored with using them immediately.

4. A seller needs to lead a customer so that a customer can judge the right sound. For that reason, a seller needs to recommend a customer to go to a concert.(The reason: Don’t get to know a real sound, and there are many people who evaluate sound quality.) However, a seller must not force about it to a customer.

5. A seller has to introduce the good software for his customer, and a seller has to make it pride for his customer to have much software.

6. A seller does not recommend a customer a change of audio equipments; when there is dissatisfaction as opposed to sound quality in a customer, as for a seller, it is right to teach a customer the cause.